Octadesk
+200%
increase in average ticket price
RD Station
+10x
conversion rate
thoughtworks
1st CX project
for Avon Brazil
What I do
Provide a solid view on the product design process, developing or evolving the product design culture within the teams.
Creating solutions from discovery, evolution, launch, and post-launch.
Development and implementation of a Design System for products or evolving of the existing Design System.
Latest projects
author of the book
Product Design: The Secret to Creating Products that Sell Themselves
This book is a strategic dive into the pillars of digital product growth, covering everything from onboarding and activation to retention and pricing.
author of the book
Product Design: A Product-Led perspective about digital product design
The first book about Product Design with focus on the Product-Led Growth method, written from a practical experience standpoint on product in now billion-dollar companies.
