Hi! I am Josias. I can help you build a successful product.

Octadesk

+200%

increase in average ticket price

RD Station

+10x

conversion rate

thoughtworks

1st CX project

for Avon Brazil

What I do

Provide a solid view on the product design process, developing or evolving the product design culture within the teams.

Creating solutions from discovery, evolution, launch, and post-launch.

Development and implementation of a Design System for products or evolving of the existing Design System.

What I offer

Got an amazing project? Let's talk!

author of the book

Product Design: The Secret to Creating Products that Sell Themselves

This book is a strategic dive into the pillars of digital product growth, covering everything from onboarding and activation to retention and pricing.

author of the book

Product Design: A Product-Led perspective about digital product design

The first book about Product Design with focus on the Product-Led Growth method, written from a practical experience standpoint on product in now billion-dollar companies.

Podcast host

Desenhando Produtos

A podcast about people, products, design, leadership, career, life quality, diversity and much more.

Online course tutor

Product Design 4.0 [Portuguese only]

Nesta edição aprimorada do curso, aprofundei conceitos essenciais sobre os primeiros passos dos usuários no produto, explorando onboarding, métricas e estratégias avançadas de retenção. 

Latest posts

User onboarding principles and best practices

plugins premium WordPress

Consultancy services? Get in touch!

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