+200%
increase in average ticket price
+10x
conversion rate
1st CX project
for Avon Brazil

What I do
Provide a solid view on the product design process, developing or evolving the product design culture within the teams.
Creating solutions from discovery, evolution, launch, and post-launch.
Development and implementation of a Design System for products or evolving of the existing Design System.




Latest projects
What I offer
- Product Management & Development
- Project Management and Design
- Feature development
- User onboarding
- Responsive Websites
Got an amazing project? Let's talk!
Product Design: The Secret to Creating Products that Sell Themselves
This book is a strategic dive into the pillars of digital product growth, covering everything from onboarding and activation to retention and pricing.

Product Design: A Product-Led perspective about digital product design
The first book about Product Design with focus on the Product-Led Growth method, written from a practical experience standpoint on product in now billion-dollar companies.

Desenhando Produtos
A podcast about people, products, design, leadership, career, life quality, diversity and much more.
Product Design 4.0 [Portuguese only]
Nesta edição aprimorada do curso, aprofundei conceitos essenciais sobre os primeiros passos dos usuários no produto, explorando onboarding, métricas e estratégias avançadas de retenção.