RD Station Light Onboarding

Done in: 2018 / Resultados Digitais / Task: Onboarding new users

What the company needed

Once we created a new version for RD Station, we needed to deliver to the company users using and realizing value in the product. It was part of the business strategy to be able to scale the operation of the input product, in an automated way and with the purchase of the product autonomously by the user.

What the users needed

As a Design Leader, my mission was to understand customers’ pains during the journey and improve our entire onboarding process.

Our mindset was totally focused on experimentation, where we started with a very low cost of development to generate the first feedback from customers. Based on the information we receive, we develop hypotheses and iterate on the product to evolve the onboarding process and deliver the numbers to the company.