About me

A little bit about me and how I became the product designer I am today

Trajectory

2007
2011
2014
2016
2018
2019
2020
2021
2023
Visual Design and Marketing
Bachelor degree in Visual Design with emphasis in marketing. This course provided students with a solid background in design and planning in well-known areas of graphic-visual design, especially visual identity and packaging brands, packaging and digital media.
Project Management
As an owner at Bitnix Agency I was responsible to define and maintain product management and communicate the product roadmap to the customer’s projects. Engage in direct customer feedback and activate market research insights.
Master Digital Business
This course provided a unique, integrated view of how digital business influences business management today.
Senior UX Designer
From 2016 to 2017 – Senior UX Designer at the RD Station product team, I was responsible for UX improvement goals (OKRs), development of solutions in UX/UI and leading the team in the development of solutions involving users
Lead Designer
As Lead Design at Product Led Growth team (RD Station) created the first self-service version of the RD Station Marketing, an automation marketing platform, and improved the signup conversion flow about 30x: from 3% of CTR to 30%.
Head of Product and Design
As Head of Product and Design at Octadesk, I lead and built a chapter of Product Managers and Designers. Applying agile methodologies to run the product team and engineering team – more than 15 peoples. Improved the NPS about 30 points (customer satisfaction).
Product Design Lead
ThoughtWorks is a global premium consulting service. As Lead Consultant, my main role is to serve squads with facilitations along with product discovery and supporting other designers and product owners at ThoughtWorks and the community to grow their careers.
Head of Product Design
At Gaivota I was the leader of designers and Product Managers. Design team growth by 300% in 6 months. Led the construction of the Design System. We also launched the first "self-service" product onboarding.
Head of Product Embraer
Beacon is an innovative multi-sided platform designed to connect the aviation maintenance ecosystem, synchronize industry resources, the aftermarket supply chain, and aviation professionals in a more agile and efficient manner.

What I can do for you

Provide a solid view on the product design process, developing or evolving the product design culture within the teams. Creating solutions from discovery, evolution, launch, and post-launch.
Development and implementation of a Design System for products or evolving of the existing Design System.

How I usually work

Involving the entire team from discovery to delivery, creating a sense of purpose and value for customers.

Among the design processes I have worked with double diamond, adapting the processes when necessary depending on the company’s culture and business needs. I believe that constant contact with customers is essential to build great products.

Got an amazing project? Lets talk!

What I offer

Get in touch

Author of the book

Product Design [EN]

The first book about Product Design with focus on the Product-Led Growth method, written from a practical experience standpoint on product in now billion-dollar companies.

Podcast host

Desenhando Produtos [PT-BR]

A podcast about people, products, design, leadership, career, life quality, diversity and much more.

Online course tutor

Product Design 2.0 [PT-BR]

First course about Product Design focused on Product-Led Growth in Brazil, the ultimate strategy for developing products with intuitive experiences.

Latest posts

User onboarding principles and best practices

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