Hi! I am Josias and this is my portfolio. I can help you build a successful product.



increase in average ticket price

RD Station


conversion rate


1st CX project

for Avon Brazil

What I do

Provide a solid view on the product design process, developing or evolving the product design culture within the teams.

Creating solutions from discovery, evolution, launch, and post-launch.

Development and implementation of a Design System for products or evolving of the existing Design System.

What I offer

Got an amazing project? Let's talk!

author of the book

Product Design: A Product-Led perspective about digital product design [EN][PT-BR]

The first book about Product Design with focus on the Product-Led Growth method, written from a practical experience standpoint on product in now billion-dollar companies.

Podcast host

Desenhando Produtos [PT-BR]

A podcast about people, products, design, leadership, career, life quality, diversity and much more.

Online course tutor

Product Design 2.0 [PT-BR]

First course about Product Design focused on Product-Led Growth in Brazil, the ultimate strategy for developing products with intuitive experiences.

Latest posts

User onboarding principles and best practices

plugins premium WordPress

Looking for some advisory services? Please, get in touch!

Thank you !

I already have your message.

I will contact you as soon as possible. I usually respond asynchronously between 1 to 2 days.