About my role
As Head of Product at Beacon (Embraer), I led the development of the world’s first digital aircraft maintenance platform — a multi-sided ecosystem designed to make aviation operations more agile, collaborative, and human-centered. My primary focus was leading multidisciplinary and cross-cultural teams, including American designers and developers based in the U.S., fostering alignment, ownership, and a shared vision. Guided by human-centered design and a strong sense of purpose, we built innovative digital solutions that connected professionals and companies to reduce aircraft downtime and drive real impact in the aviation industry.
What the company needed
Beacon, a digital platform by Embraer focused on optimizing aircraft maintenance operations, was facing key challenges in achieving product-market fit and driving sustainable growth. As a SaaS with global potential, the product needed a clearer monetization strategy and a roadmap aligned with customer needs.
What users needed
Maintenance teams and airline operators were looking for ways to reduce aircraft downtime and improve operational efficiency. However, the fragmentation of data across stakeholders made it difficult to track parts, workflows, and service history. Users needed a seamless, integrated experience that allowed them to collaborate in real-time and prevent delays — especially in critical AOG (Aircraft on Ground) situations.
Main results
Faster AOG recovery and improved operational efficiency
The improvements implemented in the Beacon platform had a direct impact on one of the industry’s most critical pain points: AOG (Aircraft on Ground).
By streamlining communication between stakeholders and improving the visibility of part histories and workflows, Beacon helped reduce aircraft downtime and improved response time during AOG events. Airline operators reported more confidence and efficiency in solving urgent maintenance cases — transforming what used to be a bottleneck into a faster, trackable, and collaborative process.
