What the company needed
Leadster, an innovative digital marketing platform for lead generation, was facing major challenges in the early stages of product development. As a SaaS focused on the B2B market, the company needed support to structure the solution and better define its roadmap, ensuring that the product would be able to meet market needs effectively and scalably.
What users needed
Leadster users faced a common problem: too much information without clear direction. The initial experience with the platform seemed much more complex than it actually was, which made it difficult to understand and use the tool effectively. In addition, the explanatory videos were long, lasting more than 1 minute, which made the onboarding process tiring and contributed to an unnecessarily long learning curve.
Outline of the main issues of the journey detailed in Miro for better understanding.
Main Results
72%
increase in the creation of new widgets
With the improvements implemented, Leadster saw a significant increase in the creation of new widgets, reaching a growth of 72%. In addition, the tool’s implementation rate increased from 29% to 36% in just 1 month, reflecting faster and more effective adoption by users.
Prototype of the first simplified version of onboarding.
Here is the implementation of the simplified journey that generated the results.
Development of a WordPress plugin to facilitate product implementation.
